It has categorized its offerings into Biscuits, Confectionery, Snacks and Premium Platina range. Parle has a wide variety of products to offer. We will take a deep dive into the marketing aspects of the company and analyze the business model of Parle by looking at its marketing mix. Marketing mix is a marketing model that helps us understand a company on pillars of 4Ps: Product, Price, Place and Promotion. While knowing the brand it’s of importance to know about the company’s marketing mix. It manufactures products in various segments which makes them unique and successful.

It is called a well-known brand following the success of its products like Parle-G biscuits and products under cold beverages. They are also known as one of the oldest brands in India. They have a 150+ product range, 36 popular brands, and 21+ export destinations. The company was founded by the Chauhan family, headquartered in Mumbai, Maharashtra. Parle will not be liable for any consequences of anyone falling prey to such false solicitation.Parle is known as one of the largest selling biscuit brands in the world. Parallelly, we urge the public to be cautious about such fraudulent entities and never transfer any amount through RTGS/NEFT or other mode of payment, to anyone camouflaging as Parle authorised person. We have already taken an action to bring down such fraudulent websites and legal recourse against these cyber criminals. In case you receive such call or come across any such fraudulent website please contact on 022-67130300. We urge to the public to be cautious about such fraudulent cyber criminals and never transfer any amount through NEFT/RTGS to any such account. They have created bogus bank accounts using name Parle, send wrong/fake forms by email and ask for payment through NEFT/RTGS or other mode of payment. advancing fake distributorship, Bogus Job opportunities and fake packaging Job work, and thereby duping people in the name of Parle. It has come to our attention that there are many fraudsters who have created fraudulent website like or email id like, etc. We are not giving any such packaging job work to the external or third parties. for packing Confectioneries or Biscuits and asking them to transfer an amount for such job work. There are various persons/entity/organisation who are inviting public through fake calls, emails etc. We urge to the public to be cautious about such fraudulent cyber criminals and not to share any personal/ financial details to any such account. Please note that the company is not running any such offer/ contest or offering any rewards to the public. It has come to our notice that that are various persons/entity/organisations, who are inviting public through fake calls, emails, advertising, etc to participate in contests/ celebratory consumer offers in exchange for a reward. The company will not be responsible for any loss incurred on account of these fraudulent communications. Candidates should be wary and avoid providing any personal or financial information to anyone that promises false employment opportunities on behalf of Parle. We would like everyone to be aware that Parle do not have any such practices of accepting any money as security deposit, documentation processing fees or training fees from the job aspirants at any stage of its recruitment and selection process. Kindly note that, if anyone ask you money to progress your application or if you receive an unsolicited employment offer or you are unsure about the validity of any communication, please contact us immediately on 022-67130300. The HR department will connect with the individual in case of suitable opportunity with the organisation. The aspiring individuals willing to work with Parle, are advised to submit the resume in the Career section of the Parle official site. There is no payment to be made or we do not accept any payment through RTGS/NEFT or through any means before becoming a Parle Distributor. No other website, portal or toll-free number is activated or authorised by Parle Products Private Limited to entertain applications and enquiries. For all types of enquires for Distributorship, call us on 022-67130300.

Parle g biscuit old paper packaging